Our Story

The brand ANNY NORD was born in 2016 when founder and creative director Mia Bencker teamed up with some fellow shoe lovers and former colleagues from Tiger of Sweden.

All ANNY NORD products are designed at our head office outside the coastal town of Båstad in Sweden. We work closely with a few, quality factories in Portugal, Italy and China where shoemaking is a handcraft and good and ethical working conditions are established.

Our design is based on a Scandinavian clean aesthetic expression with a touch of humor and individualism. We are inspired by strong women and Mother Earth.
Longevity, social and environmental responsibility, and the love for fashion and shoes, as well as for the fellow human being, make the basis for all ANNY NORD design.

Mia Bencker

"I often say I was born in a shoe box. Our family shoe tradition started in 1963 when my parents, Sven & Svea Håkansson proudly opened the door to their very first shoe store. Shoes became life and life became shoes in our family. So, I guess I have shoes in my blood, but I want to do more than just pretty shoes.
Throughout history, women have made their voices heard through fashion. I want to work actively with the ANNY NORD brand through different design projects and collaborations to support women's equal rights and to help make our voices heard."

Founder, Creative director & Anny's granddaughter