Our Story

We're a company by women, for women.

The brand ANNY NORD was founded in 2017 by Mia Bencker after having worked as head shoe designer at Tiger of Sweden for several years.

All ANNY NORD products are designed at our head office outside the coastal town of Båstad in Sweden. In 2019 we made the decision to move our production as close to home as possible in order to keep transports shorter and our Co2 footprint smaller. We now work closely with only a few quality factories in Portugal and Italy where shoe-making is a handcraft and good and ethical working conditions are a given.

Our design is based on a Scandinavian clean aesthetic expression. We make shoes with a social conscience, a big heart, a Swedish sense of humor and a Nordic sense of style.  We are inspired by strong women (- especially Mother Earth!) Longevity, social and environmental responsibility, and the love for fashion and shoes, as well as for the fellow human being, make the basis for all ANNY NORD design.

Mia Bencker

"I often say I was born in a shoe box. Our family shoe tradition started in 1963 when my parents, Sven & Svea Håkansson proudly opened the door to their very first shoe store. Shoes became life and life became shoes in our family. So, I guess I have shoes in my blood, but I want to do more than just pretty shoes.
Throughout history, women have made their voices heard through fashion. I want to work actively with the ANNY NORD brand through different design projects and collaborations to support women's equal rights and to help make our voices heard."

Founder, Creative director & Anny's granddaughter