Our Story

Minimalist style but a big Scandi heart

All our products originate from our design studio outside the coastal town of Båstad in Sweden. Our design is based on a Scandinavian clean aesthetic expression. We make shoes with a social conscience, a big heart, a Swedish sense of humor and a minimalist sense of style.  We believe in quality over quantity and to slow things down we only present two collections per year. 

We keep our production as close to home as possible in order to keep transports shorter and in turn the CO2 footprint smaller. We work closely with a few quality factories in Portugal, Spain and Italy where shoe-making is a handcraft and good and ethical working conditions are a given.

We have removed all plastic packaging from our product and we take pride in only working with premium leathers that are from European suppliers and tanneries that have been audited and approved by Leather Working Group (LWG) in order to ensure a supply chain of superior environmental performance and socially responsible production.

We are inspired by strong women (- especially Mother Earth). Longevity, social and environmental responsibility, and the love for fashion and shoes, as well as for the fellow human being, make the basis for all ANNY NORD design.


Mia Bencker

"I often say I was born in a shoe box. Our family shoe tradition started in 1963 when my parents, Sven & Svea Håkansson proudly opened the doors to their very first shoe store. Shoes became life and life became shoes in our family. So, I guess I have shoes in my blood, but I want to do more than just pretty shoes.
Throughout history, women have made their voices heard through fashion. I want to work actively with the ANNY NORD brand through different design projects and collaborations to support women's equal rights and to help make our voices heard."

Founder, Creative director & Anny's granddaughter